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A design brief is a written project management document that lays the design thinking for a design project with the outlined goals, project scope, and approach for the request. Similar to your project roadmap, the design brief is a designer’s guiding light when it comes to the where, what, when, and why of a specific request. Briefing is the first step towards a successful project, and once you have a good design brief template to work with, you can scale your project and save time and effort. Any designer will tell you the importance of a clear and actionable project brief. Depending on your role, your team, and the project you're working on, one might be more effective than the other. Below are some of the most common types of creative briefs used across industries today plus examples of what they might look like.
What is a Project Charter? The Complete Guide
Use bullet points and headers to organize information clearly and concisely. Google Docs are easily duplicated, but ensure you have your template saved in a specific folder for easy access. We will promote the launch on platforms and channels that our demographic regularly engages with. The company background shouldn't be a general history of the company or a copied and pasted paragraph from the about page.
Things to Include In a Design Brief
However, we will do our best to stay organized and communicate openly with the client to minimize any delays. As a designer submitting a design brief, the look and feel of the document matters. The company estimates that development will take approximately 6 months, so it needs the design ready to go by the end of the year. A design brief is a demonstration of understanding between the designer and the client. Our target users are professionals aged who juggle multiple tasks and projects.
What is the difference between a design brief and a design specification?
Clients often don’t have a great understanding of what a designer’s work entails; they could use some guidance from you on what information you need to do your job. It’s better to ask your questions at the outset of any project than worrying about misunderstandings down the line. One way to handle this without creating too much friction is to book a call with the client to go through the brief. Ideally, get a small stakeholder group together, including the person who will give final approval on the project if possible. Once you’ve reached this step, take the time to send over your brief to the client, at the very least for their review and verbal approval.
Objectives
These individuals will be between ages (insert age range here) and primarily located in (insert city/state/country here). To get you started, we’ve provided a collection of creative brief templates that you can download for free. You’ll find templates for advertising, graphic design, nonprofits, and more in Microsoft Word format, plus general creative brief templates for Microsoft Excel. We’ve also provided free creative brief templates in Smartsheet, a real-time work execution platform that makes outlining your marketing efforts easier and more collaborative than Excel. A nonprofit campaign may focus on boosting membership, attracting new donors, increasing public awareness, or other goals. This creative brief template is designed to get detailed information on a nonprofit organization, its marketing objectives, calls to action, and branding requirements.
Write your best creative brief
Creative Brief: Holly Hay - 1854 Photography - British Journal of Photography
Creative Brief: Holly Hay - 1854 Photography.
Posted: Fri, 07 Sep 2018 07:00:00 GMT [source]
They are looking for a comprehensive but straightforward solution to improve their daily productivity and work collaboration. This is a great time to specify anything that you do not want to see from this project and inspo images to give the designer a clear idea of what to work off of. We want our redesigned website to reflect our brand identity better, drive more traffic to our services, and increase email newsletter sign-ups by 25% by the end of our next fiscal quarter.
In many ways, it works like a roadmap or a blueprint, informing design decisions and guiding the overall workflow of your project, from conception to completion. When done correctly, it becomes a vital communication tool for your design project. Running a project without it usually means relying on phone calls, long email threads, notes, and messages, which inevitably results in chaos.
Organize visually
For ___ years, ______ [Brand Name] has been serving customers in the ____________ [group/job field/geographical area] with ____________________ [product or service]. Finally, your audience needs something to do once they see your campaign. The good thing about CTAs is that they don't have to be physical actions. A CTA could have a goal to change thoughts and perceptions about your brand which doesn't require the audience to do anything at all. If they have any questions, they'll go back to the team who wrote the brief and finalize the details. Build a creative brief that makes your life (and those of your stakeholders) easier to execute your creative work successfully.
The more valuable information you put it in, the less questions will come your way later. And, remember, while the agency is a partner of yours, they are working with other companies as well. Giving them as much information as you can will make you and your creative brief stick out (in a good way). For example, you’ll want to include any applicable style guides, tone of voice recommendations, relevant internal messaging information, and any brand guidelines the agency should keep in mind while working. Since your team’s work will produce some sort of creative asset (or many), this part of your brief should describe what those assets and deliverables are.
Also, check out the community section of our website that has additional design brief templates built by the Figma community. Additionally, the design brief serves as a way to record the details about any changes or obstacles the project experiences. From there, you can continue toward project completion; the brief serves as an understanding between clients and designers. This part of the creative brief will be helpful in emphasizing why the project needs to happen. The goal aspects will help you and your team align on the project’s expectations. If the company or client hasn’t identified any major challenges, you can focus this section on goals and objectives.
Make sure to balance specificity and adaptability in the design brief to avoid potential hindrances. A vague project objective is like having a treasure map with no 'X' marking the spot. Without clear objectives, your designer will wander aimlessly, leading to many design revisions, wasted effort, and resources. A good design brief will inform design decisions and guide the overall workflow of your project from start to finish.
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